Fade Into You

Dress - H&M's 2012 FAA Collection / Hat & Shoes - UO

I wanna hold the hand inside you
I wanna take the breath that's true
I look to you and I see nothing
I look to you to see the truth
You live your life, you go in shadows
You'll come apart and you'll go black
Some kind of night into your darkness
Colors your eyes with what's not there

Fade into you
Strange you never knew
Fade into you
- Mazzy  Star

I'm so honored to help H&M promote an AMAZING cause with their 5th Fashion Against Aids collection!

Not only is this seasons collection so great and perfect for summer with their bright colors, fringe and dip dyed pieces but their cause is so important!

They are bringing awareness about HIV/AIDS.

 April 26th the collection debuts and 25% of all sales will go to various international HIV/AIDS awarenes projects.

I had the chance to visit H&M's LA showroom to get a sneak peak of all the amazing designs and let me tell you.... they have it all.
Mini skirts, crop tops, body con dresses, shoes AND accessories!
I'm loving all the bright colors they are using...
Check it out below!

On another note,
 If you will be attending Coachella come escape the heat and view the entire collection!

H&M will host two photo booths, where attendees will have the unique opportunity to “Kiss for a Cause.” Photos will then be printed and added to a collage in the tent. All Instagram users that upload photos coupled with the hashtags#kissforacause #hmusa, will be printed and added to the inspiration board. Additionally, H&M will donate $1 to AIDS research for every Foursquare, Twitter or Instagram user that mentions the hashtag.

See you there!!
xo
J